Marketing should thrill any business owner - a chance to craft a strategy that is the perfect fit for your business! Instead, we hear many overwhelmed by the idea. We decided it’s time to give you the roadmap to marketing so you can construct a strategic foundation, brick by brick. Types of Marketing & Their Objectives: Social Media Marketing , the cornerstone of modern outreach. This approach leverages platforms (Facebook, Instagram, LinkedIn, etc.) to connect with your audi

On the surface, our business success is not a story professors will require their graduate students to analyze and write a paper on. We took the age-old business strategy of identifying an unmet need and offering a service to fill the gap. So how did we achieve over 89% growth in just six months and “a down economy”? Here’s how we did it: Marketing Strategy Objective: Understanding the needs of our customer, the market gap, and how to effectively use channels to increase awar

Hey there, and cheers to a Happy New Year! As we dive into the possibilities of 2024, I'm practically bursting with excitement and gratitude. Connecting with you, reminiscing about the victories of the past year, and daydreaming about the fantastic road ahead for both Iris Partnering and each one of you—it's a ride worth taking! Let's kick off this chat with a virtual toast to you—all the amazing entrepreneurs who turned 2023 into a rollercoaster of resilience, growth, and tr