On the surface, our business success is not a story professors will require their graduate students to analyze and write a paper on. We took the age-old business strategy of identifying an unmet need and offering a service to fill the gap. So how did we achieve over 89% growth in just six months and “a down economy”? Here’s how we did it: Marketing Strategy Objective: Understanding the needs of our customer, the market gap, and how to effectively use channels to increase awar

Hey there, and cheers to a Happy New Year! As we dive into the possibilities of 2024, I'm practically bursting with excitement and gratitude. Connecting with you, reminiscing about the victories of the past year, and daydreaming about the fantastic road ahead for both Iris Partnering and each one of you—it's a ride worth taking! Let's kick off this chat with a virtual toast to you—all the amazing entrepreneurs who turned 2023 into a rollercoaster of resilience, growth, and tr

Welcome to another Monday morning – the familiar scene of rolling out of bed after burning the midnight oil, juggling the intricate dance of business operations, family responsibilities, and the elusive pursuit of "me" time. Sound familiar? We've heard it time and again from founders and solopreneurs: "I need help, but I'm not sure where to start. There's just not enough time in the day." In the fast-paced world of entrepreneurship, where wearing multiple hats is considered